Bird’s City Launch Strategy
Posted: Sun Jul 29, 2018 8:17 am
Came across an article about Bird’s upcoming launch in Chicago. In it they interviewed someone from Bird and they gave insight into why Bird gets permits ahead of time for some cities but not others.
You can read the full article here.“When we launch, we comply with the laws on the books,” Bird spokesman Kenneth Baer told the Chicago Sun-Times earlier this summer. “In a good number of cities, the law is silent or not clear on how to treat this new technology. So that causes some of the turbulence. Chicago is being forward-thinking here.”
Bird’s enthusiasm for a well-defined set of rules comes after difficult roll-outs in several cities across the country. Bird’s scooters, along with those of competitors like Lime, have faced everything from lawsuits to flat-out bans in places such as Milwaukee, Nashville, and Miami.